INSIGHTS

What We're Reading, Writing, and Building

Practical takes on web design, development, AI search, rebranding, and the business of running an agency.

AEO and GEO: How to Get Cited by ChatGPT, Gemini, and Perplexity

Answer Engine Optimization is the new SEO. Here is how we restructure content so AI search engines pick your brand as the answer.

April 28, 2026

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Migration

Drupal 7 Reached End of Life. Now What?

May 5, 2026

Drupal 7 reached end of life in January 2025. The site keeps running, but the risk compounds every week. Here's what your three real migration paths actually look like, including timelines, costs, and what survives the move.

Migration

Drupal to WordPress Migration: An Honest Look

May 5, 2026

Plenty of Drupal sites are over-engineered for what they actually do. WordPress can handle 80% of what Drupal does at half the maintenance cost. But it's not always the right move. A working agency's honest take on when to switch and when to stay.

Migration

WordPress to Webflow: A Practitioner's Honest Take

May 5, 2026

WordPress maintenance fatigue is real. Webflow promises a way out. The pitch is compelling and incomplete. Here's when Webflow wins, when WordPress still wins, and what actually happens during a migration.

Migration

WooCommerce to Shopify: When Your Store Outgrows WordPress

May 5, 2026

WooCommerce is fine until it isn't. Then suddenly the plugin stack is fragile, hosting upgrades cost more than Shopify Plus, and the dev team is your bottleneck. A practical guide to when migration makes sense, what changes, and what your team needs to know.

Drupal Development

Drupal 11 Migration: A Field Guide from Drupal 7 and 9

April 15, 2026

Lessons from migrating government and university sites to Drupal 11. Module audits, content modeling, and the rollback plan you need.

Web Development

AI Won't Replace Web Developers — But It Might Make Them Bad at Their Jobs

April 10, 2026

One animation took 50 AI credits and still wasn't right. That weekend of vibe coding taught DoodleWeb's founder more about the limits of AI development than any conference keynote ever has.

Migration

The Exact 8-Step Process We Use for Every Drupal to WordPress Migration

April 10, 2026

Most agencies skip half the steps in a Drupal to WordPress migration and clients end up paying twice. Here's the exact 8-step process DoodleWeb follows on every single migration — no shortcuts, zero data loss.

Web Design

Why I Started DoodleWeb: The Agency Problem Nobody Talks About

April 10, 2026

Chandan Sharma spent years watching developers quote 7-hour jobs that took 1 hour to complete. Clients paid the difference and nobody stopped it. That frustration became the founding principle of DoodleWeb.

Web Design

Why Your B2B Website Is Losing Deals Before the First Call

April 10, 2026

Most B2B websites look fine on the surface but they're quietly losing deals before anyone picks up the phone. The problem isn't traffic — it's that the page can't respond to what buyers are actually thinking.

Shopify Development

Shopify Plus vs Standard: When the Upgrade Pays for Itself

April 8, 2026

We crunched the numbers on three brands that switched to Shopify Plus. Here is when it returns the investment, and when it does not.

SEO

Is Your Website AI-Ready? The Complete AEO & GEO Readiness Guide for 2026

April 7, 2026

SEO alone won't cut it in 2026. If your website isn't optimized for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews, you're invisible to a massive and growing audience. Here's the complete guide to AEO and GEO readiness — and how to check yours for free.

Web Development

Vibe Coding: When It's Brilliant and When It's a Disaster

April 6, 2026

Vibe coding — rapid AI-assisted development that trades code quality for speed — has gone mainstream. Sometimes it's the smartest move you can make. Sometimes it's how production systems quietly collapse. Here's the honest framework for knowing the difference.

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