Ursa Major
A complete website redesign for a leader in advanced aerospace propulsion. Built on Drupal for credibility with defense and government stakeholders.
At a glanceUrsa Major delivers mission-ready aerospace and defense systems across hypersonics, solid rocket motors, and space-based defense, leveraging additive manufacturing and modular architectures to produce scalable all-up rounds, engines, and SRMs faster than legacy providers. From throttleable, storable hypersonics to tactically responsive satellite propulsion and extended-range solid rocket motors, Ursa Major is powering the joint force with flexible, American-made systems for any mission, in any domain. DoodleWeb replatformed them onto Drupal 10 — shipping a procurement-grade marketing site with significantly faster page loads, restructured navigation for defense and government stakeholders, and an editor-friendly CMS that lets internal comms publish at the pace of an engineering organization. Shipped in 16 weeks.
Where they started.
Ursa Major, a leader in advanced aerospace propulsion, needed more than a cosmetic refresh. The old site didn't reflect the work the company was doing, the legacy CMS slowed every update, and highly technical content had to land with both technical and non-technical defense audiences without losing credibility.
What we built.
Found through DoodleWeb's Drupal.org listing, Ursa Major hired us to build a platform fit for aerospace and defense. We delivered a clean, fast Drupal build with restructured navigation, sharper brand storytelling, and an editor-friendly CMS so the team can publish at the pace of their work.
Where it landed.
Stronger credibility in the defense and aerospace sector, a big lift in traffic, better engagement metrics, clearer communication of complex propulsion work, and a platform built to grow with Ursa Major's mission.
Theworkbehindthe launch.
Each engagement covers strategy, design, build, and post-launch care — orchestrated by a single senior team.
Barrierswehadto overcome.
A concise look at the constraints that shaped every decision in the build.
Outdated design & UX
Ursa Major's previous site didn't reflect the work the company was doing in propulsion. The outdated interface weakened brand credibility and limited stakeholder engagement.
Managing updates
The legacy website was cumbersome to manage, making even minor content changes time-consuming. This slowed communication of technical advancements and news.
Communicating complex content
Highly technical aerospace information had to be presented clearly to both technical and non-technical stakeholders without compromising accuracy or credibility.
Establishing aerospace credibility
As a defense and aerospace partner, Ursa Major needed a digital identity that projected trust, authority, and professionalism in a highly competitive market.
Whatwebuilt.
The pieces that shaped the final build — each tied back to a real business outcome.
Modern, industry-specific design
A clean, functional Drupal build that reflects Ursa Major's brand and positions the company as a serious player in aerospace propulsion — showing the technical depth of the work while staying credible to defense audiences.
Clearer UX and user journeys
We restructured navigation and CTAs so stakeholders can find what matters quickly. The result: less friction and more time spent exploring the work Ursa Major is doing.
A platform built to scale
Built on a performance-tuned framework that grows with Ursa Major's needs — ready to absorb new features, content, and traffic without slowing down.
SEO and content strategy
SEO basics done well and a clearer content structure improved discoverability and made highly technical aerospace information easier for a wider audience to follow.
An easy-to-manage CMS
An editorial workflow that lets the Ursa Major team ship updates, announcements, and technical posts in real time — without filing tickets or waiting on outside help.
Whatchanged.
What changed for the team and their audience after launch — measured in real behavior, not vanity metrics.
- Stronger credibility in the defense and aerospace sector
- Significant increase in website traffic
- Improved engagement metrics (higher time on site, lower bounce rate)
- Clearer communication of complex propulsion work
- A platform that can grow with the company
Insidethebuild.
A few selected screens from the live product.
DoodleWebgaveusaplatformthatfinallymatchestheambitionofwhatwearebuilding.
Numbersweareproud of.
Specific, measurable, and pulled from production analytics (not assumptions).