Shopify Development Services
Shopify stores built to convert. Custom themes, custom apps, and a checkout that gets out of the way. New launches and Shopify Plus migrations.
When to hire us for this
Everythingthatshipswithevery engagement.
No surprise add-ons. No phase two for the basics. The list below is the floor, not the ceiling.
Custom themes from scratch
Custom Shopify themes in Liquid or Hydrogen. No bloated marketplace template, no unused features dragging Core Web Vitals down.
Shopify Plus migrations
Replatform from Magento, WooCommerce, BigCommerce, or legacy Shopify to Shopify Plus. Catalog, customers, orders, and SEO equity arrive intact.
Custom app development
Catalog, fulfillment, subscription, or storefront features built as private or public Shopify apps. Versioned, tested, and maintainable.
Checkout extensions and Functions
Shopify Functions for discounts, shipping, and payment customization. Checkout UI extensions for upsells, gift options, and trust signals.
Headless Shopify
Hydrogen, Next.js, or Remix storefronts powered by the Storefront API. For brands that need editorial flexibility and frontend performance.
CRO and A/B testing
Conversion rate optimization through structured A/B testing, funnel analysis, and CRO audits. We measure lift, not opinions.
Sixsteps,oneconversation.
Linear enough to plan around, flexible enough to do good work.
Discover
Audit current store, theme, apps, and analytics. Identify the conversion and ops gaps worth solving first.
Strategize
Catalog model, app strategy, checkout plan, and a roadmap that ties build effort to revenue impact.
Design
PDP, PLP, cart, and checkout designed around conversion patterns, not just brand polish.
Develop
Custom Liquid or Hydrogen build, Shopify Functions, and app integrations. CI and version control included.
Launch
Staging QA, redirects, payments and tax checks, performance tuning, and a calm cutover with rollback plan.
Support
Optional retainer for theme iteration, app maintenance, A/B tests, and seasonal campaign work.
Tools we reach for, picked for fit (not fashion).
Shopifyworkweareproud of.
A few recent engagements where conversion, custom code, and brand came together.
Fourwaysin,one quality bar.
Pick the engagement that fits today. We will tell you honestly if a different tier is a better fit.
You have a clear brief. We design and ship the Shopify store.
- Custom theme up to 8 page templates
- Standard app stack (reviews, email, analytics)
- Catalog import and tax/shipping setup
- Pre-launch QA and analytics setup
Strategy, custom apps, and conversion-led design.
- PDP, PLP, and checkout CRO design
- Custom Shopify app or Functions work
- Subscription, bundles, or B2B setup
- A/B testing plan and CRO baseline
Ongoing Shopify partner, on retainer.
- Theme iteration and seasonal campaigns
- App maintenance and integration support
- Monthly A/B tests and conversion review
- Priority response within one business day
Shopify Plus replatform or headless rebuild.
- Migration from Magento, Woo, or legacy Shopify
- Headless build (Hydrogen, Next.js, or Remix)
- Custom checkout and Shopify Functions suite
- Launch plan, training, and 90-day support
Thethingswegetasked most.
Real results from real engagements.
A snapshot of the shopify development engagements where DoodleWeb owned strategy, design, and engineering end-to-end.
Ursa Major
Ursa Major delivers mission-ready aerospace and defense systems across hypersonics, solid rocket motors, and space-based defense, leveraging additive manufacturing and modular architectures to produce scalable all-up rounds, engines, and SRMs faster than legacy providers. From throttleable, storable hypersonics to tactically responsive satellite propulsion and extended-range solid rocket motors, Ursa Major is powering the joint force with flexible, American-made systems for any mission, in any domain. DoodleWeb replatformed them onto Drupal 10 — shipping a procurement-grade marketing site with significantly faster page loads, restructured navigation for defense and government stakeholders, and an editor-friendly CMS that lets internal comms publish at the pace of an engineering organization. Shipped in 16 weeks.
Amplify AI
Amplify AI, a B2B SaaS startup, replaced a slow custom WordPress site with a Webflow rebuild from DoodleWeb. Outcome: 4× demo bookings in the first 60 days post-launch, demo-to-customer rate up 60%, and a marketing team that ships pages independently without engineering involvement. Shipped in 10 weeks.
Young Americans Center
Young Americans Center, a nonprofit operating both a financial-education program and a youth-focused bank, unified two previously disconnected sites onto one WordPress platform on WP Engine. Outcome: a single high-impact brand story, editorial controls that respect the boundary between mission and product, and a platform an in-house team can extend. Shipped in 18 weeks. WCAG 2.2 AA conformant.
SiteSonar
SiteSonar is a DoodleWeb-built product: a no-code website performance adapter that lifts AI-search (GEO/AEO) visibility, identifies high-intent traffic, and converts more pipeline — without rebuilding the underlying site. Starts at $99/month, installs in 14 days, requires zero CMS migration. Used by marketing teams that need AI-search citation share without a replatform.
Got a shopify development project in motion?
Tell us where you are and where you'd like to be. A senior strategist replies — not a sales BDR — usually within a business day.
- Reply within one business day
- Senior team only — no juniors, no offshoring
- Fixed-fee proposals, no change-order surprises