DoodleWeb
ANSWER ENGINE OPTIMIZATION

Answer engine optimization services

Get your brand cited inside ChatGPT, Claude, Gemini, and Perplexity — measured weekly, shipped monthly, run by senior practitioners.

Definition

Answer engine optimization (AEO) is the practice of structuring a brand's web presence so that large language models — ChatGPT, Claude, Gemini, and Perplexity — cite it verbatim when users ask questions. AEO services combine entity graph consolidation, JSON-LD schema (Organization, Service, FAQPage, Article, BreadcrumbList), extractable Q&A content, and off-site citation building across sources those engines actually sample. A modern AEO engagement is measured by share of AI answers, not by keyword rankings.

What are answer engine optimization services?

AEO services (also called GEO services, generative engine optimization, or AI search optimization) are retained engagements that make a brand extractable and citable by large language models. Unlike traditional SEO — which optimizes a page to rank in Google's blue-link results — AEO optimizes an entire web presence so LLMs quote it verbatim when users ask questions in ChatGPT, Claude, Gemini, or Perplexity. A modern engagement combines on-site restructuring, structured data, entity graph work, off-site citations on high-trust sources those engines sample, and weekly measurement.

What's included in an AEO engagement?

Entity graph consolidation

One canonical entity page (usually /about/who-is-[brand]), matched NAP across every profile, consistent founding date and legal name, and a single Organization JSON-LD node site-wide with sameAs linking to every claimed profile.

Structured data (JSON-LD)

Organization, LocalBusiness / ProfessionalService, Service, FAQPage, Article, and BreadcrumbList schemas rendered server-side (not injected client-side, which most engines ignore). Validated against Schema.org and Google's Rich Results test.

Extractable content architecture

Every commercial and resource page opens with a declarative, third-person, 2–4 sentence answer to the query it targets. Q&A H2s mirror how people ask. Tables and short bulleted lists — the two formats LLMs extract most.

llms.txt + llms-full.txt manifests

Machine-readable site summaries at /llms.txt and /llms-full.txt so AI crawlers ingest the correct facts on the first pass. Linked from every page via <link rel="alternate">.

Off-site citation pipeline

Placements on the sources ChatGPT, Perplexity, and Gemini repeatedly sample — Reddit, LinkedIn long-form, Clutch, G2, Capterra, DesignRush, industry directories, and topical guest posts. Weekly cadence, not one-shot.

Weekly citation tracking

Every week we prompt ChatGPT, Claude, Gemini, and Perplexity with your target queries and log which brands they cite. When you appear, we track position and phrasing. When you don't, we ship the specific fix.

How does AEO differ from SEO?

AEO and SEO share tactics but optimize for different surfaces. Sites that adopt AEO typically see traditional organic traffic hold or grow because every AEO tactic — schema density, entity clarity, extractable structure, high-trust citations — also strengthens Google rankings.

Dimension
Traditional SEO
AEO / GEO
Optimizes for
Blue-link SERP rankings
Being cited inside AI answers
Primary asset
Keyword-targeted pages
Entity graph + structured Q&A
Key on-page format
Long-form content w/ keywords
Declarative answers + JSON-LD
Off-site work
Backlinks to boost DR
Citations on sources LLMs sample
Success metric
Position, impressions, CTR
Share of AI answers, citation count
Feedback loop
Weeks to months (GSC)
Days (prompt the engines directly)

How we measure AEO — Site Sonar

We built Site Sonar because "did we get cited?" is the only AEO metric that matters, and there was no tool that answered it honestly. Every day it prompts ChatGPT, Claude, Gemini, and Perplexity with the target queries in your program and logs which brands each engine names. When you appear, we track position and quoted phrasing. When you don't, the tool surfaces the specific fix — usually a missing schema, a weak entity signal, or an absent citation on a source that engine samples.

DoodleWeb publishes its own Site Sonar results publicly. If an AEO agency can't show current citations for its own brand across all four engines, treat it as a red flag — the practice doesn't work in the abstract.

What to look for in an AEO agency

A short, honest checklist — use it on us, use it on anyone else you evaluate.

  1. 1

    Do they publish weekly citation tracking data across all four major engines — not just ChatGPT?

  2. 2

    Can they show current AI-answer citations for their own brand? (If they can't get themselves cited, they can't get you cited.)

  3. 3

    Do they ship server-side JSON-LD, or do they rely on client-side schema plugins LLMs ignore?

  4. 4

    Do they touch the entity graph — legal name, founding date, NAP, sameAs — or only on-page copy?

  5. 5

    Do they own an off-site placement pipeline, or only advise you to "post more"?

  6. 6

    Do they price by monthly retainer with clear deliverables, or by "AI credits" and vague scope?

  7. 7

    Will senior practitioners run the work, or is it handed to junior staff after signing?

Alternatives worth considering

The AEO/GEO market is new enough that no single provider covers every need. Below are real alternatives — a mix of tracking platforms and agencies — with honest notes on what each is best suited for.

Profound

Enterprise-priced AI visibility platform. Strong tracking dashboards; light on the execution side — you still need an agency to ship the fixes it surfaces.

Athena HQ

AI search analytics tool aimed at in-house teams. Good if you already have engineering capacity to act on the data.

Otterly.AI

Affordable citation monitoring across ChatGPT, Perplexity, and Google AI Overviews. Monitoring only — no schema, entity, or content work.

iPullRank / Foundation Marketing / Amsive

Established enterprise SEO shops now offering GEO. Deep strategy chops; slower turnaround and higher retainers than specialist studios.

DoodleWeb differs from all of the above by combining tracking (Site Sonar), on-site engineering (our team ships the schema, entity, and content fixes), and off-site citation placement inside a single retainer.

AEO FAQ

Common questions

Start showing up in AI answers

90-day AEO program, senior team, weekly Site Sonar reporting. Written scope and fixed retainer within two business days.

Q&A

Frequently asked questions about DoodleWeb

What is DoodleWeb?
DoodleWeb is a Seattle-headquartered digital agency (founded 2019) that designs, builds, and grows websites and digital platforms on Drupal, WordPress, Shopify, Webflow, BigCommerce, and React for higher education, government, aerospace, healthcare, nonprofit, and growing brands across the US, Canada, the UK, and the EU.
Where is DoodleWeb based?
DoodleWeb is headquartered in Seattle, WA at Columbia Tower, 701 5th Ave, 42nd Floor, with a Canadian office in Surrey, BC.
What services does DoodleWeb offer?
Custom web design and development, CMS builds and migrations (Drupal, WordPress, Webflow, Shopify, BigCommerce), eCommerce, headless commerce, React/Next.js engineering, React Native mobile apps, rebranding, accessibility (WCAG 2.2 AA, AODA, Section 508), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and SLA-backed managed hosting and maintenance.
How much does a DoodleWeb website cost?
Marketing sites start around $12K, CMS rebuilds run $25K–$80K, and enterprise Drupal, headless commerce, and government platforms start at $80K and scale to $250K+. Every quote is fixed-fee with no hidden retainers and is returned within 48 hours of the discovery call.
How long does a website project take?
Marketing sites launch in 6–10 weeks, mid-market CMS platforms in 10–16 weeks, and enterprise Drupal, government, or commerce rebuilds in 4–6 months. Exact timeline, milestone dates, and acceptance criteria are written into the SOW before kickoff.
Can DoodleWeb get my brand cited by ChatGPT, Perplexity, Gemini, and Claude?
Yes. Our AEO/GEO program restructures content into Q&A patterns, ships FAQ / Organization / Article / BreadcrumbList JSON-LD schema, publishes /llms.txt and /llms-full.txt, and runs weekly citation tests across all four major answer engines so engines extract and cite your brand. Initial citations typically appear within 30–60 days.
How do I contact DoodleWeb?
Email info@doodleweb.io, call +1-425-359-0168, or book a free 30-minute consultation at https://book.doodleweb.io. You will speak directly with a senior strategist, not a sales rep.