A 500,000-part online store for a 70-year-old equipment dealer.
We rebuilt Scholten Equipment's parts store from the ground up: instant search across 500K+ parts and exploded-view diagrams, click-to-buy from the drawing, live two-store inventory, and real carrier shipping.
Last updated
This video explains the scholtenparts.com website and gives a full walkthrough: instant part search powered by Typesense, 500,000+ parts organized by equipment and category, and an exploded-view diagram where clicking a numbered pin adds the exact part to the cart.
Transcript: website walkthrough
This video explains the scholtenparts.com website and walks through it screen by screen. It has music only, no narration; this transcript gives the on-screen text and what each scene shows. 0:00 Opening: the Scholten's Equipment, Inc. logo. On-screen text: "Built by DoodleWeb". 0:06 The homepage scrolls past Shop by Equipment Category and Frequently Used Parts. On-screen text: "Built in WordPress, WooCommerce, WP Engine and Typesense". 0:12 Brand logos for Kubota, CLAAS and JCB, the three main brands the store carries. 0:18 The hero search. On-screen text: "Search by part number, equipment model, or keyword." Typing "Rope" brings up matching Kubota parts instantly. 0:24 On-screen text: "Powered by Typesense". Results update as you type, with model and series shown under each part. 0:30 A montage of category, listing and diagram pages from across the store. 0:36 On-screen text: "500,000+ parts, organized by equipment and category." The category grid shows belts, blades, engine components, filters, tires, fluids, electrical and more. 0:42 On-screen text: "Thousands of diagrams across Kubota". An exploded-view diagram appears with the parts table underneath. 0:48 On-screen text: "Click the part on the diagram". A numbered pin highlights its matching row in the parts table. 0:54 On-screen text: "Click the part on the diagram, add it to cart. Done." The part goes into the cart, showing stock status and price. 1:00 The shopping cart opens with the part, quantity, delivery note, total and Check out button, plus accepted payment methods. 1:06 Closing: the DoodleWeb logo. On-screen text: "Book a call... Need a parts store?"
Short answer
What did DoodleWeb deliver for Scholten Equipment?
Scholten Equipment, a family-owned farm equipment dealer in Lynden and Burlington, Washington, hired DoodleWeb to replace phone-and-paper parts ordering with an online store. DoodleWeb built scholtenparts.com on WooCommerce and WP Engine with instant search, click-to-buy exploded-view diagrams, live two-store inventory and real carrier shipping. The store holds 500K+ parts and diagrams, serves 546K diagram images from a CDN, and added 500+ CLAAS machines automatically.
Scholten Equipment is a family-owned dealer in Lynden and Burlington, Washington, selling and servicing farm equipment (Kubota, CLAAS and more). Their parts business ran on phone calls and paper catalogues. We delivered scholtenparts.com: a WooCommerce store on WP Engine with over 500,000 parts and exploded-view diagrams, a search engine that answers as you type, interactive diagrams where customers click a numbered pin to add the exact part, inventory synced from the dealer's HBS business system, live UPS and USPS rates, Stripe payments, local pickup at either store, and SEO so the catalogue is discoverable. We also built the data pipeline that keeps the catalogue growing, including an automated import of the entire CLAAS parts catalogue.
Key facts
- Client: Scholten Equipment
- Location: Lynden and Burlington, Washington
- Platform: WordPress / WooCommerce on WP Engine
- Catalogue size: 500,000+ parts and diagrams
- Launch year: 2026
- Services: Data engineering, WooCommerce build, search, diagram viewer, ERP inventory sync, shipping and payments, SEO, catalogue pipeline
- Client
- Scholten Equipment
- Industry
- Agricultural equipment dealer
- Platform
- WordPress / WooCommerce on WP Engine
- Timeline
- 2025–2026
- Products
- 500K+
- Diagram images
- 546K
- CLAAS machines
- 500+
- Locations
- 2
Last updated: August 2026 · Source: DoodleWeb, Columbia Tower, 701 5th Ave 42nd Floor, Seattle WA 98104 · info@doodleweb.io · (425) 359-0168
Where they started.
Scholten Equipment had decades of parts knowledge locked in printed and PDF catalogues, so customers had to call just to identify a part. The catalogue data they did have was huge, duplicated and inconsistent: diagrams were duplicated eleven times per model, producing a 20 GB database that crashed search and threw 502 errors. Product photos and diagrams lived on different systems. Two stores shared one inventory, but customers couldn't see it, and every shipping quote was done by hand.
What we built.
We rebuilt the catalogue on a lean model, one diagram shared by many models, and put Typesense instant search over roughly 700K documents. Interactive exploded-view diagrams use numbered pins that open the part and add it to the cart, and a part-to-diagram relation shows every drawing a part appears on, with images served from S3 and CloudFront. HBS inventory sync shows combined stock for both stores, while UPS and USPS Ground Advantage live rates, Stripe checkout and local pickup with clear pickup-confirmation wording handle fulfilment. Location pages, transactional email through SendGrid and a launch SEO layer completed the build.
Where it landed.
The store launched with the full catalogue searchable. Customers find a part by number, model or keyword in milliseconds and buy it straight from the drawing, and the team receives orders with the right pickup store or carrier label. The catalogue keeps growing automatically: the CLAAS line was added after launch without any manual data entry.
The work behind the launch.
Each engagement covers strategy, design, build, and post-launch care — orchestrated by a single senior team.
Barriers we had to overcome.
A concise look at the constraints that shaped every decision in the build.
A database eleven times bigger than it needed to be
Duplicated diagrams per model inflated the site to 20 GB and search ran out of memory. We de-duplicated to one diagram shared across models and cut the index to about 700K lean documents.
Hosting limits on big queries
The host kills any query over 16 KB, so bulk operations had to be chunked and term counting deferred. We built our own keyed maintenance endpoints for audits, cache repair and category fixes.
Stale caches hiding good data
The persistent object cache showed intact diagrams as empty products ("Price on request"). We built an audit tool that compares the database against runtime and repairs it.
A catalogue that only existed inside a manufacturer portal
CLAAS parts live in a session-based web app with no export. We built a Playwright pipeline that walks the catalogue, captures every drawing with its part positions, and publishes it through WooCommerce with prices from the dealer's price file.
What we built.
The pieces that shaped the final build — each tied back to a real business outcome.
Instant search
Results appear as customers type a part number, model or keyword, so buyers find the right part without calling the counter.
Interactive exploded-view diagrams with numbered pins
Customers click the numbered pin on the drawing to open and add the exact part, removing guesswork from ordering.
Part-to-diagram relations
Every part page shows the drawings it appears on, so customers can confirm where it fits before they buy.
Live two-store inventory
Stock synced from HBS shows combined availability for Lynden and Burlington, so customers know what they can get today.
Real carrier rates and local pickup
Live UPS and USPS rates and pickup at either store replace hand-written shipping quotes.
Automated catalogue pipeline (CLAAS)
Manufacturer catalogues are imported automatically, so the store grows without manual data entry.
What changed.
What changed for the team and their audience after launch — measured in real behavior, not vanity metrics.
- Customers self-serve part identification
- Orders arrive with the correct pickup store or carrier
- Both stores' stock visible online
- Catalogue grew by 500+ machines after launch with no data entry
- Site stays healthy at 500K+ products
- Emails reach the inbox from the store's own domain
Technology used for the Scholten Equipment project
DoodleWeb delivered this engagement on WordPress / WooCommerce on WP Engine over 2025–2026. The published project record includes the following platforms, tools, and delivery disciplines.
- WordPress + WooCommerce on WP Engine
- Typesense search
- OpenSeadragon diagram viewer with custom pin overlay
- AWS S3 + CloudFront for 600K images
- HBS inventory sync
- UPS and USPS APIs, Stripe
- SendGrid
- Node/Playwright + Python data pipeline
- Custom WordPress mu-plugins for maintenance and imports
Custom-designed in Figma, built on WooCommerce.
We designed every screen of scholtenparts.com from scratch in Figma: the search-first homepage, category browsing, diagram listings, filters, cart and account flows. We then implemented the designs as a custom WordPress and WooCommerce theme, hosted on WP Engine.
I honestly couldn't believe all of this was possible. Our entire parts catalogue, every diagram, every part number, is now online and searchable, and customers can buy straight from the drawing. How professionally and how fast DoodleWeb launched this store is mind-blowing.
Numbers we are proud of.
Specific, measurable, and pulled from production analytics (not assumptions).
| Measure | Value |
|---|---|
| parts & diagrams | 500K+ |
| diagram images | 546K |
| CLAAS machines added | 500+ |
| 1 live inventory | 2 stores |
| Parts & diagrams online | 500K+ |
| Diagram images served from CDN | 546K |
| CLAAS machines added automatically | 500+ |
Frequently asked questions about the Scholten Equipment project
- Can WooCommerce handle 500,000 products?
- Yes, with the right data model. We de-duplicated diagrams so one drawing is shared across models, moved search to Typesense, served images from S3 and CloudFront, and chunked bulk operations to stay inside WP Engine query limits. The store runs healthily at 500K+ products.
- How does the diagram click-to-buy work?
- Exploded-view diagrams are displayed in an OpenSeadragon viewer with a custom overlay of numbered pins. Clicking a pin opens the matching part and lets the customer add it to the cart directly from the drawing.
- How is inventory kept current across two stores?
- Inventory is synced from the dealer's HBS business system, and the store shows combined stock for the Lynden and Burlington locations.
- How do you get live UPS and USPS rates?
- Checkout calls the UPS and USPS APIs, including USPS Ground Advantage, to quote real carrier rates. Customers can also choose local pickup at either store.
- How did you import a manufacturer catalogue with no export?
- The CLAAS catalogue lives in a session-based web app with no export. We built a Playwright pipeline that walks the catalogue, captures each drawing with its part positions, and publishes it through WooCommerce using prices from the dealer's price file.
- What keeps search fast at this scale?
- Search runs on Typesense over roughly 700K lean documents rather than querying the WordPress database, so results return as customers type.
- Can other dealers reuse this?
- The approach — lean catalogue model, instant search, pinned diagrams, ERP inventory sync and an automated import pipeline — applies to other equipment and parts dealers. We scope each dealer's systems and catalogue sources first.
- How long did the build take?
- The engagement ran across 2025–2026, covering discovery and data audit, the catalogue engineering and store build, launch, and the ongoing catalogue pipeline.