how we price
Fixed fees, plain English, no mystery hourly.
Short answer
How much does a DoodleWeb website or program cost?
- Websites
- From $12,000
- Care plans
- From $500 per month
- Dedicated team
- From $2,500 per month
- AEO and GEO
- From $3,500 per month
- Provider
- DoodleWeb LLC, Seattle WA (founded 2019)
Last updated: August 2026 · Source: DoodleWeb, Columbia Tower, 701 5th Ave 42nd Floor, Seattle WA 98104 · info@doodleweb.io · (425) 359-0168
We work with every budget. Four pricing bands cover the range we ship: brochure sites under $10K, marketing sites, CMS rebuilds, and enterprise platforms. Each band lists what is included, what is excluded, and what typical scoped projects actually cost so you can self-qualify before the first call. Need it faster or leaner? We also ship AI-assisted builds as a Lovable partner.
Written scope and ballpark within 48 business hours. No obligation.
why publish this
No sales games
You should be able to tell in five minutes whether we are inside your budget. That saves your team hours and ours.
fixed fee
One number, one SOW
Every engagement is a fixed-fee statement of work with milestones, deliverables, and acceptance criteria. Hourly is reserved for retainers.
senior team
No offshore handoff
Prices reflect a US-based senior team. No junior body-shops, no undisclosed subcontracting, no surprise pass-throughs.
monthly packages
Prefer an ongoing program instead of a project?
Minimum project size is $5,000 and retainer hours run $50 to $99. Published monthly packages cover search visibility and platform support.
$1,500 to $6,000 / month
SEO and AI search visibility
Schema, llms.txt, AI crawler config, citation tracking, monthly reporting.
$499 to $2,000 / month
Managed Drupal support
Security advisories, composer updates on staging, backups, uptime, reporting.
all packages
See every published plan
Search visibility, Drupal support, CMS care plans, and project bands.
pricing bands
What each band actually includes.
Pick the band closest to your scope. Every inclusion below is standard, not upsell.
Under $10K? We ship brochure sites and AI-assisted builds as a Lovable partner. Over $250K? We scope multi-year platform engagements. Talk to us either way.
under $10,000
Typical project lands in $4K to $9K over 2 to 4 weeks
Small businesses, solo founders, and local service brands that need a credible, fast-launching site without a full marketing platform build.
- 1 to 3 template types (home, about, service or contact)
- 3 to 8 finished pages, responsive from 320px to 2560px
- WordPress, Webflow, or AI-assisted build on Lovable
- WCAG 2.2 AA baseline: semantic HTML, keyboard nav, alt text workflow
- Core technical SEO: meta framework, sitemap.xml, robots, GA4
- 1 form integration (HubSpot, Mailchimp, Calendly, or native)
- Domain, DNS, and SSL setup on your hosting of choice
- QA on Chrome, Safari, Firefox, Edge, iOS Safari, Android Chrome
from ~$12,000
Typical project lands in $12K to $22K over 4 to 8 weeks
Founders, agencies, and growing brands that need a credible marketing site shipped fast on WordPress or Webflow.
- 3 to 6 template types (home, about, service, blog index, blog detail, contact)
- 8 to 20 finished pages, responsive from 320px to 2560px
- WordPress or Webflow CMS with editor-friendly components
- WCAG 2.2 AA baseline: semantic HTML, keyboard nav, alt text workflow, axe pass
- Technical SEO: meta framework, sitemap.xml, robots, schema, redirects, GA4
- Up to 8 hours of content migration or entry from an existing site or doc
- 1 form integration (HubSpot, Mailchimp, Calendly, or native)
- QA on Chrome, Safari, Firefox, Edge, iOS Safari, Android Chrome
$25K to $80K
Typical project lands in $35K to $60K over 8 to 16 weeks
Established teams replatforming or rebuilding a 30 to 200 page site on WordPress, Drupal, Shopify, or Webflow with real editorial workflows.
- 8 to 15 template types plus a documented component library
- 30 to 200 pages, custom taxonomies, and editorial workflows
- WordPress, Drupal 10 or 11, Shopify, or Webflow (client picks after discovery)
- WCAG 2.2 AA baseline plus automated axe and manual keyboard testing
- Full technical SEO: schema at scale, hreflang if needed, XML sitemaps, canonical strategy
- Up to 40 hours of content migration, including URL mapping and 301 redirect plan
- 3 to 6 integrations (CRM, marketing automation, analytics, search, DAM, SSO)
- Cross-browser QA plus Core Web Vitals tuning to green on 75th percentile
$80K to $250K+
Typical project lands in $120K to $220K over 16 to 32 weeks
Universities, government, healthcare, and multi-brand organizations that need a governed platform, VPAT, and long-term partnership.
- 15 to 40+ template types with a governed design system
- 200 to 2,000+ pages, multi-site or multi-language architecture
- Drupal 11, WordPress VIP, or headless (Next.js, TanStack Start) on the CMS of choice
- WCAG 2.2 AA and Section 508 with a formal VPAT 2.5 (ACR) and conformance statement
- Advanced SEO and AEO: entity strategy, schema graph, structured FAQs, LLM-facing content
- 40 to 200+ hours of content migration with scripted imports and manual review
- 6+ integrations: SSO (SAML, OIDC), Salesforce, Slate, Banner, Ellucian, Adobe DAM, ElasticSearch
- Formal UAT, accessibility audit sign-off, load testing, and a 30 to 90 day hypercare window
scoped examples
Three real project shapes.
Representative composites of recent DoodleWeb engagements. Budgets are what the fixed-fee SOW actually landed at, not aspirational.
Brochure sites
Local service brand brochure site
$7,200
- WordPress build, 6 pages, 2 template types
- AI-assisted layout draft via Lovable, then hand-finished
- Calendly booking embed and Mailchimp signup
- WCAG 2.2 AA baseline plus axe pass
- Domain, DNS, SSL, GA4, and Google Business Profile linking
Marketing sites
Series A SaaS marketing site
$14,500
- Webflow build, 12 pages, 4 template types
- Custom illustration system carried across pages
- HubSpot form and Calendly embeds
- WCAG 2.2 AA baseline plus axe pass
- Technical SEO, GA4, and 301 redirects from the old site
CMS rebuilds
Nonprofit CMS replatform
$48,000
- WordPress rebuild, 85 pages, 10 template types
- Custom donation flow with Stripe and Salesforce NPSP sync
- Event calendar, resource library, and staff directory
- WCAG 2.2 AA testing with manual NVDA and VoiceOver passes
- 30 hours of content migration and full redirect mapping
Enterprise builds
University Drupal platform
$185,000
- Drupal 11 build, 900+ pages, 22 template types, 6 content types
- SAML SSO with Okta, Slate applicant sync, Ellucian Banner feed
- Multi-site architecture for 4 schools with shared design system
- WCAG 2.2 AA plus Section 508 VPAT 2.5 (ACR)
- 120 hours of content migration with scripted imports
- Load testing to 5,000 concurrent users and 60 day hypercare
platform notes
Complexity, not brand, sets the number.
The same 40 page site costs about the same on WordPress or Webflow. What actually moves the price is: number of template types, integrations, content migration hours, and governance depth (roles, workflows, translations, VPAT).
Pick the platform after discovery, not before. We do not have a preferred vendor we push you toward.
WordPress
Fastest to launch. Best for marketing, editorial, and small commerce. Great editor experience.
Drupal 10 / 11
Best for higher-ed, government, healthcare, and multi-site. Strong governance, permissions, and translation.
Webflow
Best for marketing sites that need designer control and no server ops. Not ideal above ~200 pages.
Shopify / Shopify Plus
Best for commerce. Ships fast, integrates with everything, and scales cleanly.
Headless (Next.js, TanStack Start)
Best when the site is a product surface, needs edge rendering, or fronts multiple back ends.
not included
What is excluded and why.
These are pass-through costs owned by you, not marked up by us. We help you pick, procure, and configure them, but the invoices go to your finance team, not ours.
Third-party SaaS subscriptions (WordPress VIP, Acquia, Webflow, Shopify Plus, HubSpot, Contentful, Algolia, Mux, Cloudinary, ElasticSearch)
Paid integrations and API usage (Salesforce, Slate, Ellucian, Twilio, SendGrid, Mapbox, Stripe processing fees)
Licensed fonts, stock photography, and premium plugin licenses
DNS, hosting, CDN, SSL, and email deliverability services beyond initial setup
Ongoing content writing, translation, video production, and photography
Advertising spend, paid search, and paid social budgets
Legal review of privacy policy, terms, cookie consent, and accessibility statements
discovery to signed SOW
How the quoting and payment workflow runs.
A predictable, four-step path from first call to signed SOW to launch. No surprise invoices, no undocumented change orders.
Discovery call (30 to 45 minutes)
A working session with a strategist and a lead engineer. We cover business goals, users, current pain, must-have integrations, content volume, timeline, and budget range. You leave with a rough platform recommendation, a scope shape, and a ballpark band, not a sales pitch.
Fixed-fee SOW in 48 hours
Within two business days you receive a written statement of work: platform, scope by phase, deliverables, acceptance criteria, timeline with milestones, assumptions, exclusions, change-order policy, and total fixed fee. No mystery hourly.
Milestone payment schedule
Standard schedule is 30 percent to start, 40 percent at design or staging sign-off, 20 percent at UAT, and 10 percent at launch. Enterprise engagements are split across four to six milestones with net-30 invoicing. All amounts are fixed at SOW signing.
Change orders, in writing
Scope changes are handled with a short change order that lists the new work, price, timeline impact, and updated acceptance criteria. Nothing is billed as a surprise. Small clarifications inside the original scope are always free.
discovery call agenda
- Business goals, target users, and success metrics
- Current stack, pain points, and what must be preserved
- Content volume, template types, and integrations
- Timeline, launch constraints, and internal decision path
- Budget band, accessibility posture, and governance needs
what the SOW contains
- Platform recommendation with rationale
- Scope by phase with deliverables and acceptance criteria
- Fixed total fee and milestone payment schedule
- Timeline with named DoodleWeb owners on each milestone
- Assumptions, exclusions, and written change-order policy
pricing FAQ
Common pricing questions.
Do you work with small budgets under $10K?
Yes. Our brochure band starts at around $4K and tops out near $9K for a 3 to 8 page site on WordPress, Webflow, or an AI-assisted build. As a Lovable partner we can compress simple sites into two to four weeks without cutting accessibility, SEO, or QA. If your scope grows past a brochure site, we move you into the marketing band with a fresh fixed-fee SOW.
Can you build with AI tools like Lovable?
Yes. DoodleWeb is a Lovable partner. For brochure and marketing sites we can start from an AI-assisted draft, then hand-finish design, accessibility, SEO, and integrations so the final site meets the same WCAG 2.2 AA and technical SEO baseline as our fully custom builds. AI compresses the timeline; it does not replace senior engineering review.
Do you actually quote fixed fees, or is this hourly with a cap?
Fixed fees. Every SOW lists the total price, the milestones that unlock invoices, and the acceptance criteria for each one. Hourly is only used for retainers and ongoing support after launch.
How accurate is the 48 hour quote?
For projects under $80K the fixed-fee SOW after a single discovery call is typically within 5 percent of final. For enterprise builds over $80K we deliver a written scope shape and budget range in 48 hours, then a fixed-fee SOW within 5 to 10 business days after a paid discovery sprint.
What if we do not know which CMS we need?
That is what the discovery call is for. We ship on WordPress, Drupal, Shopify, Webflow, BigCommerce, and headless React. The recommendation comes out of your team size, content volume, integrations, governance, and budget, not a preferred vendor kickback.
Do you require a deposit?
Yes. The standard schedule is 30 percent on SOW signing. For enterprise engagements the deposit is 20 to 25 percent with the remainder split across milestone invoices on net-30.
What happens if scope changes mid-build?
You get a written change order before any additional work starts. It lists the new deliverable, its fixed price, the timeline impact, and updated acceptance criteria. You approve it, or you do not. Clarifications inside the original scope are always free.
Do these prices include accessibility?
Every build ships with WCAG 2.2 Level AA as the baseline. A formal VPAT 2.5 (ACR), full manual assistive-tech audit, and remediation of a legacy site are priced separately. See /accessibility for detail.
next step
Book a discovery call. Written scope in 48 business hours.
Bring the messiest brief you have. We will translate it into a platform recommendation, a scope shape, and a fixed-fee range you can take to your team.
Prefer to write first? See /accessibility, /services, or the case studies.