OrderMesh Replatform
A full WordPress to Webflow rebuild for an order orchestration platform. Built so the marketing team ships without waiting on engineering.
At a glanceOrderMesh gives ecommerce and print-on-demand brands a single layer to route, track, and manage orders across every fulfillment partner they work with, replacing the spreadsheets and one off integrations that break as a catalog scales. Its marketing site had been running on WordPress, where every content change required a developer ticket and product launches waited on a release window. DoodleWeb replatformed the site onto Webflow with a governed component library, migrated all existing content and URL structure with redirects mapped one to one, and handed the CMS to the marketing team with training and documentation.
Where they started.
OrderMesh was shipping product faster than its website could describe it. The WordPress build had accumulated years of plugins and one off page templates, so even a headline change meant filing a ticket and waiting for a developer with the context to make it safely. Marketing had a roadmap it could not execute, and pages describing the platform drifted out of date between releases.
What we built.
We rebuilt the site on Webflow around a component library mapped to how the marketing team actually works, not to how the old templates happened to be structured. Every page in the existing site was audited, migrated, and redirected one to one so organic rankings carried over. CMS collections were set up for case studies, product pages, and resources, and the team was trained to own publishing outright.
Where it landed.
Marketing publishes directly, page changes that used to take a release cycle now go live the same day, organic visibility held through the migration, and the site keeps pace with a product that ships continuously.
Theworkbehindthe launch.
Each engagement covers strategy, design, build, and post-launch care — orchestrated by a single senior team.
Barrierswehadto overcome.
A concise look at the constraints that shaped every decision in the build.
Engineering as a bottleneck for marketing
Every copy change, new page, and campaign landing page went through a developer queue. Marketing could not respond to product releases or market shifts at the speed the business needed.
Years of accumulated WordPress debt
Plugin dependencies and bespoke page templates made the old site fragile. Changes in one place had unpredictable effects elsewhere, which made the team cautious about touching anything.
Protecting organic traffic through a platform change
A replatform is where sites lose rankings. Existing URL structure, internal linking, and indexed pages all had to survive the move without a traffic dip.
Explaining a complex product simply
Order orchestration is an infrastructure category. The site had to make the value legible to operations leaders evaluating the platform and to developers assessing the integration surface, without writing two separate sites.
Whatwebuilt.
The pieces that shaped the final build — each tied back to a real business outcome.
A component library the marketing team can actually use
Rather than hand over a blank Webflow canvas, we built a constrained set of reusable sections with defined variants. The team assembles new pages from proven components, so the site stays on brand without design review on every page.
A migration that protected rankings
We audited every indexed URL, mapped one to one redirects, preserved heading structure and internal linking, and validated the whole map before and after cutover. Search visibility carried through the replatform rather than being rebuilt afterward.
CMS collections built around the content roadmap
Case studies, product pages, integrations, and resources were modeled as structured collections rather than one off pages, so new entries inherit layout, schema, and internal linking automatically as the library grows.
A clearer path through a technical product
We restructured navigation and page hierarchy so an operations buyer and a technical evaluator each reach what they need in fewer steps, with the same underlying content serving both.
Handoff built into the engagement
Training sessions and written documentation were part of the scope, not an afterthought. The team left the project owning the site rather than owning a dependency on us.
Whatchanged.
What changed for the team and their audience after launch — measured in real behavior, not vanity metrics.
- Marketing publishes new pages and updates without a developer in the loop
- Page changes ship same day instead of waiting for a release window
- Organic visibility preserved through the platform migration
- Faster page loads and improved Core Web Vitals
- A component system that keeps the site consistent as the team grows
Insidethebuild.
A few selected screens from the live product.
DoodleWebhandedusasiteourmarketingteamcouldactuallyrun.
Numbersweareproud of.
Specific, measurable, and pulled from production analytics (not assumptions).
Frequently asked questions about the OrderMesh Replatform case study
- What did DoodleWeb build for OrderMesh?
- DoodleWeb replatformed the OrderMesh marketing site from WordPress to Webflow. Scope covered Webflow development, content migration, redirect mapping, SEO preservation, performance optimization, and CMS training.
- Which platform and tech stack was used for the OrderMesh project?
- OrderMesh was built on Webflow. DoodleWeb selected the platform after discovery, based on the marketing team's need to publish independently, the site's performance targets, and the pace of the product roadmap.
- What problem was OrderMesh trying to solve?
- The existing WordPress site required a developer for every content change, which meant marketing could not keep pace with product releases. Years of plugin and template debt had also made the site fragile to modify.
- How did DoodleWeb approach the OrderMesh build?
- We audited the existing site, designed a Webflow component library mapped to the marketing team's actual workflow, migrated all content with one to one redirects to protect organic rankings, and delivered training so the team owns publishing.
- Did the site lose search traffic during the migration?
- No. Redirect mapping, heading structure, and internal linking were preserved and validated before and after cutover, so organic visibility carried through the replatform.
- Is the OrderMesh website live and where can I see it?
- Yes. The live site is at https://ordermesh.com. It is maintained by the OrderMesh team, with optional SLA-backed managed support from DoodleWeb.
- Can DoodleWeb migrate our site from WordPress to Webflow?
- Yes. DoodleWeb is a Webflow Partner and handles WordPress to Webflow replatforms including content migration, redirect mapping, and SEO preservation. Book a 30-minute call at https://book.doodleweb.io or email info@doodleweb.io.