DoodleWeb
HubSpot CMS logo → WordPress logo

HubSpot CMS to WordPress migration, planned step by step

Short answer: DoodleWeb moves HubSpot CMS sites to WordPress in 6–10 weeks with a six-phase plan, a full 301 redirect map and no downtime. Typical cost: USD 12,000–60,000.

Short answer

How do you migrate from HubSpot CMS to WordPress?

DoodleWeb migrates HubSpot CMS sites to WordPress in 6–10 weeks using a six-phase plan: audit, content mapping, build, scripted migration, SEO and QA, then launch with Google Search Console monitoring. Typical cost is USD 12,000–60,000, and every old URL gets a 301 redirect so rankings carry over.
Timeline
6–10 weeks
Typical cost
USD 12,000–60,000
SEO
1:1 301 redirect map
Downtime
None (staged cutover)

Last updated: September 2026 · Source: DoodleWeb, Columbia Tower, 701 5th Ave 42nd Floor, Seattle WA 98104 · info@doodleweb.io · (425) 359-0168

Free migration scoping

Moving off HubSpot CMS?

Tell us about your HubSpot CMS site. We'll reply with a timeline, risks and a fixed quote within two business days.

A real reply from a developer. We won't put you on a mailing list.

Why teams move

Why migrate from HubSpot CMS to WordPress?

What WordPress gives you

  • Lower licence cost as the site grows
  • More design and schema control
  • Access the WordPress plugin ecosystem

Considerations before you commit

  • Keep HubSpot forms and tracking embedded to keep attribution
  • Smart content needs a replacement
  • HubDB data moves to custom post types

Stay on HubSpot CMS if personalisation by CRM data drives your conversion rate.

How the data moves

How content moves from HubSpot CMS to WordPress

  1. HubSpot CMS logo
    HubSpot CMS
    Source site
  2. 1
    Export
    Blog export, page export (HTML), HubDB/CRM exports, APIs
  3. 2
    Transform
    Clean, map fields, rewrite links, move media
  4. 3
    Import
    WP-CLI importers, custom PHP scripts or the REST API
  5. WordPress logo
    WordPress
    New site on staging
SEO lane (runs in parallel): crawl old URLs → build 1:1 301 redirect map → carry titles, meta and schema → compare old vs new crawl → submit new sitemap to Google Search Console.
Figure 1. How content and SEO signals move from HubSpot CMS to WordPress.
Content model

What each HubSpot CMS item becomes in WordPress

We agree this map with your editors in week two. Anything without a clean match is flagged, with a recommendation to rebuild, merge or retire it, before build starts.

In HubSpot CMSBecomes in WordPress
Blog postsPosts
Website pagesPages + blocks
HubDB tablesCustom post types
ModulesGutenberg blocks
HubSpot URLsPermalinks + 301s
The whole plan

The six-phase HubSpot CMS to WordPress migration plan

  1. 1

    Discovery and audit

    Crawl every URL, export analytics and Search Console data, inventory content types, plugins/modules/apps, integrations and users.

  2. 2

    Content model and mapping

    Map every field, taxonomy and template from the old platform to the new one and agree what is cut, merged or rebuilt.

  3. 3

    Design and build

    Build the theme or templates, components and integrations on the new platform in a staging environment.

  4. 4

    Scripted content migration

    Run repeatable export-transform-import scripts, move media, rewrite internal links and re-run until counts match.

  5. 5

    SEO, accessibility and QA

    Build the 301 redirect map, compare old vs new crawls, validate schema, WCAG 2.2 AA and Core Web Vitals.

  6. 6

    Launch and hypercare

    Content freeze, final delta migration, DNS cutover, sitemap submission to Google Search Console, 30 days of monitoring.

Week 1Week 10
  1. 1. Discovery and audit~2 wk
  2. 2. Content model and mapping~2 wk
  3. 3. Design and build~3 wk
  4. 4. Scripted content migration~2 wk
  5. 5. SEO, accessibility and QA~2 wk
  6. 6. Launch and hypercare~1 wk
Figure 2. Typical phase split for a 6–10 weeks project.
Protect rankings

SEO checklist for launch day

What we check before DNS cutover

  • Every URL with traffic or backlinks in the last 12 months has a 301 to its new equivalent
  • Titles, meta descriptions, canonical tags and schema carried over or improved
  • Internal links rewritten to new URLs (no redirect chains)
  • Old vs new crawl compared: status codes, word counts, headings
  • New XML sitemap submitted to Google Search Console on launch day
  • Search Console and analytics monitored daily for 30 days
Side by side

HubSpot CMS vs WordPress at a glance

FactorHubSpot CMSWordPress
Best forB2B teams that already run marketing and sales in HubSpot and want pages, forms and CRM in one place.Content-heavy marketing sites, publishers and teams that want a huge plugin ecosystem.
Editing experienceDrag-and-drop editor with themes and modules; very marketer-friendly.Gutenberg block editor; easy for marketers after a short onboarding.
HostingFully hosted by HubSpot with CDN and SSL.Self-hosted or managed (WP Engine, Kinsta, WordPress VIP).
Typical costContent Hub Starter USD 15/mo up to Enterprise USD 1,500+/mo.Free core; USD 30–600+/mo managed hosting plus premium plugins.
ExtensibilityHubL modules, serverless functions (Enterprise), HubDB, CRM objects.60,000+ plugins, custom blocks, REST and GraphQL APIs.
SEO controlBuilt-in SEO recommendations and redirects; less schema control than WordPress.Excellent with Yoast or Rank Math; full control of URLs, schema and redirects.
SecurityManaged platform; SOC 2.Secure when patched; plugin sprawl is the main risk.
MultilingualMulti-language pages supported.Via WPML or Polylang plugins.
HeadlessPartial, through APIs and HubDB.Yes, through the REST API or WPGraphQL.

Read the full HubSpot CMS vs WordPress comparison →

FAQ

HubSpot CMS to WordPress migration questions

How long does a HubSpot CMS to WordPress migration take?

Most HubSpot CMS to WordPress migrations take 6–10 weeks. Page count, number of content types, integrations and review cycles drive the range more than the platforms themselves.

How much does a HubSpot CMS to WordPress migration cost?

DoodleWeb's HubSpot CMS to WordPress migrations typically cost USD 12,000–60,000, depending on content volume, design scope and integrations. You get a fixed quote within two business days of a scoping call.

Will we lose Google rankings moving from HubSpot CMS to WordPress?

Not when it is planned. DoodleWeb crawls every old URL, builds a 1:1 301 redirect map, carries over titles, meta descriptions and schema, compares old and new crawls before launch, and submits the new sitemap to Google Search Console on launch day. A short dip of a few weeks is normal while Google processes redirects.

What does not migrate automatically from HubSpot CMS to WordPress?

Keep HubSpot forms and tracking embedded to keep attribution. Smart content needs a replacement. HubDB data moves to custom post types. Everything else, including content, media, taxonomy and URLs, moves with repeatable scripts.

When should we stay on HubSpot CMS?

Stay on HubSpot CMS if personalisation by CRM data drives your conversion rate.

Who can migrate HubSpot CMS to WordPress for us?

DoodleWeb, a Seattle agency (Columbia Tower) with Drupal Certified, WP Engine Advanced, Webflow Certified, HubSpot Solutions and Shopify partner status, runs HubSpot CMS to WordPress migrations for US and Canadian teams. Book a call at doodleweb.io/book.

Q&A

Frequently asked questions about DoodleWeb

What is DoodleWeb?
DoodleWeb is a Seattle-headquartered digital agency (founded 2019) that designs, builds, and grows websites and digital platforms on Drupal, WordPress, Shopify, Webflow, BigCommerce, and React for higher education, government, aerospace, healthcare, nonprofit, and growing brands across the United States.
Where is DoodleWeb based?
DoodleWeb is a Seattle, WA agency headquartered at Columbia Tower, 701 5th Ave, 42nd Floor, Seattle, WA 98104, United States. We serve clients across the United States.
What services does DoodleWeb offer?
Custom web design and development, CMS builds and migrations (Drupal, WordPress, Webflow, Shopify, BigCommerce), eCommerce, headless commerce, React/Next.js engineering, React Native mobile apps, rebranding, accessibility (WCAG 2.2 AA, AODA, Section 508), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and SLA-backed managed hosting and maintenance.
How much does a DoodleWeb website cost?
Marketing sites run $12K–$25K, CMS rebuilds run $25K–$80K, and enterprise Drupal, headless commerce, and government platforms start at $80K and scale to $250K+. Every quote is fixed-fee with no hidden retainers and is returned within two business days of the discovery call.
How long does a website project take?
Marketing sites launch in 6–10 weeks, mid-market CMS platforms in 10–16 weeks, and enterprise Drupal, government, or commerce rebuilds in 4–6 months. Exact timeline, milestone dates, and acceptance criteria are written into the SOW before kickoff.
Can DoodleWeb get my brand cited by ChatGPT, Perplexity, Gemini, and Claude?
Yes. Our AEO/GEO program restructures content into Q&A patterns, ships FAQ / Organization / Article / BreadcrumbList JSON-LD schema, publishes /llms.txt and /llms-full.txt, and runs weekly citation tests across all four major answer engines so engines extract and cite your brand. Initial citations typically appear within 30–60 days.
How do I contact DoodleWeb?
Email info@doodleweb.io, call +1-425-359-0168, or book a free 30-minute consultation at https://book.doodleweb.io. You will speak directly with a senior strategist, not a sales rep.