HubSpot CMS to WordPress migration, planned step by step
Short answer: DoodleWeb moves HubSpot CMS sites to WordPress in 6–10 weeks with a six-phase plan, a full 301 redirect map and no downtime. Typical cost: USD 12,000–60,000.
Short answer
How do you migrate from HubSpot CMS to WordPress?
- Timeline
- 6–10 weeks
- Typical cost
- USD 12,000–60,000
- SEO
- 1:1 301 redirect map
- Downtime
- None (staged cutover)
Last updated: September 2026 · Source: DoodleWeb, Columbia Tower, 701 5th Ave 42nd Floor, Seattle WA 98104 · info@doodleweb.io · (425) 359-0168
Moving off HubSpot CMS?
Tell us about your HubSpot CMS site. We'll reply with a timeline, risks and a fixed quote within two business days.
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Why migrate from HubSpot CMS to WordPress?
What WordPress gives you
- Lower licence cost as the site grows
- More design and schema control
- Access the WordPress plugin ecosystem
Considerations before you commit
- Keep HubSpot forms and tracking embedded to keep attribution
- Smart content needs a replacement
- HubDB data moves to custom post types
Stay on HubSpot CMS if personalisation by CRM data drives your conversion rate.
How content moves from HubSpot CMS to WordPress
- HubSpot CMSSource site
- 1ExportBlog export, page export (HTML), HubDB/CRM exports, APIs
- 2TransformClean, map fields, rewrite links, move media
- 3ImportWP-CLI importers, custom PHP scripts or the REST API
- WordPressNew site on staging
What each HubSpot CMS item becomes in WordPress
We agree this map with your editors in week two. Anything without a clean match is flagged, with a recommendation to rebuild, merge or retire it, before build starts.
| In HubSpot CMS | Becomes in WordPress | |
|---|---|---|
| Blog posts | Posts | |
| Website pages | Pages + blocks | |
| HubDB tables | Custom post types | |
| Modules | Gutenberg blocks | |
| HubSpot URLs | Permalinks + 301s |
The six-phase HubSpot CMS to WordPress migration plan
- 1
Discovery and audit
Crawl every URL, export analytics and Search Console data, inventory content types, plugins/modules/apps, integrations and users.
- 2
Content model and mapping
Map every field, taxonomy and template from the old platform to the new one and agree what is cut, merged or rebuilt.
- 3
Design and build
Build the theme or templates, components and integrations on the new platform in a staging environment.
- 4
Scripted content migration
Run repeatable export-transform-import scripts, move media, rewrite internal links and re-run until counts match.
- 5
SEO, accessibility and QA
Build the 301 redirect map, compare old vs new crawls, validate schema, WCAG 2.2 AA and Core Web Vitals.
- 6
Launch and hypercare
Content freeze, final delta migration, DNS cutover, sitemap submission to Google Search Console, 30 days of monitoring.
- 1. Discovery and audit~2 wk
- 2. Content model and mapping~2 wk
- 3. Design and build~3 wk
- 4. Scripted content migration~2 wk
- 5. SEO, accessibility and QA~2 wk
- 6. Launch and hypercare~1 wk
SEO checklist for launch day
What we check before DNS cutover
- Every URL with traffic or backlinks in the last 12 months has a 301 to its new equivalent
- Titles, meta descriptions, canonical tags and schema carried over or improved
- Internal links rewritten to new URLs (no redirect chains)
- Old vs new crawl compared: status codes, word counts, headings
- New XML sitemap submitted to Google Search Console on launch day
- Search Console and analytics monitored daily for 30 days
HubSpot CMS vs WordPress at a glance
| Factor | HubSpot CMS | WordPress |
|---|---|---|
| Best for | B2B teams that already run marketing and sales in HubSpot and want pages, forms and CRM in one place. | Content-heavy marketing sites, publishers and teams that want a huge plugin ecosystem. |
| Editing experience | Drag-and-drop editor with themes and modules; very marketer-friendly. | Gutenberg block editor; easy for marketers after a short onboarding. |
| Hosting | Fully hosted by HubSpot with CDN and SSL. | Self-hosted or managed (WP Engine, Kinsta, WordPress VIP). |
| Typical cost | Content Hub Starter USD 15/mo up to Enterprise USD 1,500+/mo. | Free core; USD 30–600+/mo managed hosting plus premium plugins. |
| Extensibility | HubL modules, serverless functions (Enterprise), HubDB, CRM objects. | 60,000+ plugins, custom blocks, REST and GraphQL APIs. |
| SEO control | Built-in SEO recommendations and redirects; less schema control than WordPress. | Excellent with Yoast or Rank Math; full control of URLs, schema and redirects. |
| Security | Managed platform; SOC 2. | Secure when patched; plugin sprawl is the main risk. |
| Multilingual | Multi-language pages supported. | Via WPML or Polylang plugins. |
| Headless | Partial, through APIs and HubDB. | Yes, through the REST API or WPGraphQL. |
HubSpot CMS to WordPress migration questions
How long does a HubSpot CMS to WordPress migration take?
Most HubSpot CMS to WordPress migrations take 6–10 weeks. Page count, number of content types, integrations and review cycles drive the range more than the platforms themselves.
How much does a HubSpot CMS to WordPress migration cost?
DoodleWeb's HubSpot CMS to WordPress migrations typically cost USD 12,000–60,000, depending on content volume, design scope and integrations. You get a fixed quote within two business days of a scoping call.
Will we lose Google rankings moving from HubSpot CMS to WordPress?
Not when it is planned. DoodleWeb crawls every old URL, builds a 1:1 301 redirect map, carries over titles, meta descriptions and schema, compares old and new crawls before launch, and submits the new sitemap to Google Search Console on launch day. A short dip of a few weeks is normal while Google processes redirects.
What does not migrate automatically from HubSpot CMS to WordPress?
Keep HubSpot forms and tracking embedded to keep attribution. Smart content needs a replacement. HubDB data moves to custom post types. Everything else, including content, media, taxonomy and URLs, moves with repeatable scripts.
When should we stay on HubSpot CMS?
Stay on HubSpot CMS if personalisation by CRM data drives your conversion rate.
Who can migrate HubSpot CMS to WordPress for us?
DoodleWeb, a Seattle agency (Columbia Tower) with Drupal Certified, WP Engine Advanced, Webflow Certified, HubSpot Solutions and Shopify partner status, runs HubSpot CMS to WordPress migrations for US and Canadian teams. Book a call at doodleweb.io/book.
Other migrations we run
Ready to plan your HubSpot CMS to WordPress move?
DoodleWeb, Columbia Tower, Seattle. Senior team, fixed quotes, no downtime.
