Wildflower Hemp Co — growth without ads, engineered.
Short answer
Wildflower Hemp Co Case Study: +22% Revenue: what does DoodleWeb offer?
- Provider
- DoodleWeb LLC, Seattle WA (founded 2019)
Last updated: August 2026 · Source: DoodleWeb, Columbia Tower, 701 5th Ave 42nd Floor, Seattle WA 98104 · info@doodleweb.io · (425) 359-0168
A THCa hemp retailer in Raleigh, NC that can't run a single paid ad — Meta, Google, and TikTok all ban the category. So we rebuilt the store, made it the answer AI assistants cite, and turned on the owned channels. Revenue went up 22% in the first two weeks.
Every ad platform said no.
Wildflower Hemp Co sells federally legal, lab-tested THCa flower online at a seven-figure annual run rate on Shopify Plus — but hemp is banned from every major ad platform. Growth had to come entirely from owned and earned channels: search, AI assistants, email, and the store itself. The site had a dated homepage, product pages that didn't match the brand, no structured data an AI could read, and an email account whose automations had been switched off since January 2024.
Fivemoves,ninety days.
No paid media. Every gain had to come from the store, search, AI answers, and the list they already owned.
Full storefront redesign
Dark, neon-lit "digital dispensary" identity across homepage, product pages, collections, cart, blog, and 404. Mobile-first product pages: sticky add-to-cart, accordion product details, review stars and trust badges above the fold.
AI search visibility (AEO/GEO)
Complete JSON-LD layer (Organization, Product, FAQPage, CollectionPage, Breadcrumb), a curated llms.txt map for AI crawlers, explicit robots.txt opt-in for 23 search and AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended and more), plus title/meta system fixes across 169 pages.
Technical SEO cleanup
84 broken URLs audited and 301-redirected, descriptive alt text written for all 232 product images, duplicate-content locale removed, canonical and heading structure fixed store-wide.
Content engine
Custom blog system with featured-post hero, tag filters, and an FAQ + schema block on every article, built to win question-based AI queries.
Email program
Audited the client's Klaviyo: campaigns earn five-figure revenue per send on average but every automation flow had been sitting in draft. Designed a fully branded 7-flow automation program and a 4-format campaign system, in the store's new visual identity.
What moved, and over what window.
weekly revenue in the first two weeks after launch
organic search sessions in two weeks — the only growing channel became the fastest-growing one
search-attributed orders week over week (+51% search revenue)
average order value
conversion rate, on lower traffic — the redesign converts harder
AI-attributed sale: within days of the AEO deployment, the store recorded its first order referred directly by ChatGPT
of 300 tracked buyer queries cite the store in AI answers; top-5 result in ChatGPT for "where to buy THCa in Raleigh"
annual email channel uncovered, and the automation layer it never had designed (18,000+ subscriber list, ~86% repeat purchase rate)
How we measure
All figures are from Shopify analytics, Google Search Console, Klaviyo attribution, and SiteSonar AI-citation tracking — measured against recorded baselines. Where AI platforms don't pass referral data yet, we report citation position, not invented revenue.
"DoodleWeb really helped me scale my business. They always treated us as partners and worked alongside us on every part and every analytic of our store to drive more sales."