DoodleWeb
Media & Publishing

April Masini

DoodleWeb built April Masini on WordPress + WP Engine for the Media & Publishing sector. Faster editorial workflow, modern front end, and a content platform tuned for syndication and audience growth.

A WordPress platform for a syndicated relationship advice columnist. Built for editorial speed and audience growth.

Short answer

What did DoodleWeb deliver for April Masini?

DoodleWeb designed and built April Masini on WordPress + WP Engine for the Media & Publishing sector. Faster editorial workflow, modern front end, and a content platform tuned for syndication and audience growth.

Client
April Masini
Industry
Media & Publishing
Platform
WordPress + WP Engine
Weeks delivered
8
Articles migrated
1500+
Hosting
WP Engine

Last updated: August 2026 · Source: DoodleWeb, Columbia Tower, 701 5th Ave 42nd Floor, Seattle WA 98104 · info@doodleweb.io · (425) 359-0168

Summary case study — extended deck on request
Industry
Media & Publishing
Platform
WordPress + WP Engine
Timeline
8 weeks
Year
2023
Live site
April Masini hero
the challenge

Where they started.

April Masini is a Media & Publishing organization with a steady editorial cadence, an engaged audience, and the constraints that come with running content at scale (search, syndication, monetization).

the solution

What we built.

DoodleWeb partnered with April Masini to refresh the platform, tune the editorial workflow, and modernize the front end, delivered on WordPress + WP Engine.

the outcome

Where it landed.

Faster editorial workflow, modern front end, and a content platform tuned for syndication and audience growth.

GALLERY

Insidethebuild.

A few selected screens from the live product.

WorkingwithDoodleWebfeltlikeaddingseniorpeopletoourteam,nothandingabrieftoavendor.Theyaskedthequestionswehadbeenavoidingandshippedexactlywhattheypromised.
Project lead, April Masini
THE RESULTS

Numbersweareproud of.

Specific, measurable, and pulled from production analytics (not assumptions).

8
Weeks delivered
1,500+
Articles migrated
WP Engine
Hosting
ready when you are

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Q&A

Frequently asked questions about the April Masini project

What did DoodleWeb build for April Masini?
DoodleWeb designed and built a new WordPress + WP Engine platform for April Masini in the Media & Publishing sector. The engagement shipped in 8 weeks and launched in 2023. Scope covered WordPress, WP Engine.
Which platform and tech stack was used for the April Masini project?
April Masini was built on WordPress + WP Engine. The full stack included WordPress, WP Engine. DoodleWeb selected the stack after a short discovery based on the team's editorial workflow, performance targets, and compliance requirements for Media & Publishing.
What problem was April Masini trying to solve?
April Masini is a Media & Publishing organization with a steady editorial cadence, an engaged audience, and the constraints that come with running content at scale (search, syndication, monetization).
How did DoodleWeb approach the April Masini build?
DoodleWeb partnered with April Masini to refresh the platform, tune the editorial workflow, and modernize the front end, delivered on WordPress + WP Engine.
What were the results of the April Masini project?
Faster editorial workflow, modern front end, and a content platform tuned for syndication and audience growth. Reported metrics: 8 Weeks delivered, 1500+ Articles migrated, WP Engine Hosting.
How long did the April Masini project take?
8 weeks. Kickoff to launch, delivered by a single senior team (strategist, designer, engineer, and QA/accessibility lead) with no offshore handoff or junior swap after the SOW was signed.
Is the April Masini website live and where can I see it?
Yes. The live site is at https://aprilmasini.com/. It launched in 2023 and is maintained by April Masini's in-house team, with optional SLA-backed managed support from DoodleWeb.
Can DoodleWeb build a project like April Masini for us?
Yes. DoodleWeb specializes in Media & Publishing builds on WordPress + WP Engine and similar platforms. Every quote is fixed-fee, returned in 48 hours, and staffed by the same senior team that ships it. Book a free 30-minute call at https://calendly.com/doodleweb/30min or email info@doodleweb.io.