Your catalog lives in a dealer portal.
Manufacturer portals hold the parts data, but they are built for your counter staff, not for your customers. Nothing in them is designed to become a storefront.
Equipment & parts dealers
Sell your parts online without rebuilding your catalog by hand.
DoodleWeb builds online parts stores for equipment dealers and connects them to the systems your inventory already lives in. Seattle based. Senior engineers only.
Talk to us
Tell us about your parts store.
A senior engineer reads every message and replies within one working day.
Pick a time that suits youOr send a message
A real reply from an engineer. We won't put you on a mailing list.
- WooCommerce Partner
- 12+ Years Building
- WooCommerce
- Shopify
- API integrations
- Seattle USA
- Senior eng.
WooCommerce and Shopify builds · Dealer portal and supplier feed integrations · Based in Seattle, USA
Trusted by dealers in
- Agriculture
- Construction
- Turf & Outdoor
- Industrial
- Multi-location
Most dealers already have the parts data. It just isn't anywhere customers can buy from.
Parts orders come by phone.
Every order costs staff time, and orders stop when the counter closes. Customers who want to buy at 9pm buy from someone else.
Pricing and availability go stale fast.
A static parts page built by hand is wrong within weeks, and wrong pricing costs you more trust than having no page at all.
Every brand stores data differently.
Kubota, CLAAS, JCB and the rest each expose parts data in their own format, which is why most dealers stop before they start.
Case study
How Scholten's Equipment put their parts catalog online.
Scholten's Equipment is a Kubota, CLAAS and JCB parts dealer in Lynden, Washington, selling parts across the United States. Their parts business ran through the counter and the phone. They wanted customers to be able to find and buy parts online without the team maintaining a second catalog by hand.
What they needed
Customers needed to search by part number and by machine. The team could not take on manual catalog maintenance. Pricing and availability had to reflect what the dealership actually had.
What we built
A WooCommerce parts store connected to DealerAPI v2, so parts data flows into the storefront rather than being re-entered. We researched how CLAAS and JCB expose parts data through their dealer portals and mapped what could be pulled programmatically versus what needed a different approach. Where a brand had no usable feed, we built a structured data crawl (Kubota parts data via Messicks) so those parts could still be listed accurately.
How the systems connect
- Dealer portals & supplier feeds
- DealerAPI v2
- Normalisation layer
- WooCommerce catalog
- Customer searches & buys
Each brand is connected once. After that, the storefront reflects the source data rather than a hand-built copy.
Results
3.5M+
Parts listed online
5
Brands connected
4 months
To launch
200
Hours saved at the counter
What a parts store project usually includes.
- Parts catalog connected to your dealer portal or supplier feed
- Search by part number, by machine, and by category
- Live pricing and availability from your source data
- Online payments and order notifications to your counter
- Shipping rules, including freight and oversized items
- Customer accounts with order history and reorder
- Mobile-first, because most parts searches happen in a shop or a field
- Handover documentation so you are never locked to one vendor
Not every dealer needs all of it on day one. Most start with one brand connected end to end, then add the rest once the pattern is proven.
Three ways dealers start with us.
Start with one brand
Prove the integration on your largest parts line before committing to the full catalog.
- One brand connected end to end
- Search, checkout, and order notifications live
- A pattern the rest of the catalog can follow
Full catalog build
All your brands connected, complete storefront, launch in one project.
- Every brand mapped and normalised
- Complete WooCommerce or Shopify storefront
- Shipping, payments, and accounts configured
Fix what you have
You already have a store, but the data is stale, the search is poor, or nothing is connected.
- Audit of your current catalog and data flow
- Search and product data rebuilt
- Integrations added to your existing store
Go deeper on parts ecommerce.
Kubota parts online
How Kubota dealers list a full catalog when the manufacturer offers no usable feed.
Dealer portal and DMS integration
DealerAPI v2, dealer management systems, and what to do when a brand gives you nothing.
Parts lookup by machine
Fitment search is the feature that decides whether a parts store sells anything.
WooCommerce vs Shopify
Which platform survives a multi-brand parts catalog, and which one fights you.
What does a parts store cost?
What drives the number up, what barely matters, and where dealers sensibly start.
Common questions from dealers
Yes, in most cases. We map what your manufacturer exposes, connect it once, and the storefront reads from that source rather than a manual copy. Where a brand offers no usable feed, we build a structured data approach instead.
Multiple brands are normal and each one is connected separately. Kubota, CLAAS, JCB and others all expose parts data differently, so each connection is mapped on its own and then normalised into a single catalog your customers search.
Either works, and the right one depends on where your parts data lives and how you take payment today. WooCommerce gives more control over catalog structure and integrations, Shopify is faster to stand up and easier to run day to day.
A single-brand parts store typically runs [NUMBER] to [NUMBER] weeks from kickoff, and a full multi-brand catalog takes longer depending on how many connections are involved.
They come from your source data, so the storefront reflects what your system says rather than a page someone updates by hand.
Yes. Search by part number and search by machine are both standard, because dealers' customers use both depending on whether they have the number in front of them.
Yes. DoodleWeb is based in Seattle and works with equipment dealers across the United States.
Pricing depends on how many brands are connected and how much catalog work is involved, so we scope it after a short call rather than publishing a number that would not apply to your situation.
Tell us what you carry. We'll tell you what's possible.
Send us your brands and where the parts data lives today. A senior engineer will tell you what can be connected and what it takes.