Scholten's Equipment
A WordPress build for a multi-location agricultural and heavy equipment dealer. Inventory-forward, locations-aware, and built for buyers who arrive ready.
At a glanceScholten's Equipment is a multi-generation agricultural and heavy equipment dealer serving farmers and contractors across the Pacific Northwest. DoodleWeb delivered a fast, inventory-forward WordPress site that puts new and used equipment, parts, and service front and center — with location-aware navigation, dealer-grade SEO, and a CMS the in-house team can run without developer help.
Where they started.
Scholten's needed a website that matched the scale of a real dealership: multiple locations, deep inventory across new and used equipment, parts catalogs, and service requests — without burying buyers in menus.
What we built.
DoodleWeb rebuilt the site on WordPress with an inventory-first information architecture, location-aware navigation, and modular content blocks the team uses to publish equipment, promos, and service updates daily.
Where it landed.
A faster, search-friendly WordPress site that surfaces inventory and locations immediately, with an editor experience the in-house team owns.
Insidethebuild.
A few selected screens from the live product.
WorkingwithDoodleWebfeltlikeaddingseniorpeopletoourteam,nothandingabrieftoavendor.Theyaskedthequestionswehadbeenavoidingandshippedexactlywhattheypromised.
Numbersweareproud of.
Specific, measurable, and pulled from production analytics (not assumptions).
Frequently asked questions about the Scholten's Equipment case study
- What did DoodleWeb build for Scholten's Equipment?
- DoodleWeb designed and built a new WordPress platform for Scholten's Equipment in the Agriculture & Equipment sector. The engagement shipped in 12 weeks and launched in 2025. Scope covered WordPress, Custom theme, SEO, Performance optimization.
- Which platform and tech stack was used for the Scholten's Equipment project?
- Scholten's Equipment was built on WordPress. The full stack included WordPress, Custom theme, SEO, Performance optimization. DoodleWeb selected the stack after a short discovery based on the team's editorial workflow, performance targets, and compliance requirements for Agriculture & Equipment.
- What problem was Scholten's Equipment trying to solve?
- Scholten's needed a website that matched the scale of a real dealership: multiple locations, deep inventory across new and used equipment, parts catalogs, and service requests — without burying buyers in menus.
- How did DoodleWeb approach the Scholten's Equipment build?
- DoodleWeb rebuilt the site on WordPress with an inventory-first information architecture, location-aware navigation, and modular content blocks the team uses to publish equipment, promos, and service updates daily.
- What were the results of the Scholten's Equipment project?
- A faster, search-friendly WordPress site that surfaces inventory and locations immediately, with an editor experience the in-house team owns. Reported metrics: 12 Weeks delivered, WordPress Platform, Multi-location Architecture.
- How long did the Scholten's Equipment project take?
- 12 weeks. Kickoff to launch, delivered by a single senior team (strategist, designer, engineer, and QA/accessibility lead) with no offshore handoff or junior swap after the SOW was signed.
- Is the Scholten's Equipment website live and where can I see it?
- Yes. The live site is at https://www.scholtensequipment.com/. It launched in 2025 and is maintained by Scholten's Equipment's in-house team, with optional SLA-backed managed support from DoodleWeb.
- Can DoodleWeb build a project like Scholten's Equipment for us?
- Yes. DoodleWeb specializes in Agriculture & Equipment builds on WordPress and similar platforms. Every quote is fixed-fee, returned in 48 hours, and staffed by the same senior team that ships it. Book a free 30-minute call at https://calendly.com/info-ovur/30min or email info@doodleweb.io.