Scholten's Equipment
A WordPress build for a multi-location agricultural and heavy equipment dealer. Inventory-forward, locations-aware, and built for buyers who arrive ready.
At a glanceScholten's Equipment is a multi-generation agricultural and heavy equipment dealer serving farmers and contractors across the Pacific Northwest. DoodleWeb delivered a fast, inventory-forward WordPress site that puts new and used equipment, parts, and service front and center — with location-aware navigation, dealer-grade SEO, and a CMS the in-house team can run without developer help.
Where they started.
Scholten's needed a website that matched the scale of a real dealership: multiple locations, deep inventory across new and used equipment, parts catalogs, and service requests — without burying buyers in menus.
What we built.
DoodleWeb rebuilt the site on WordPress with an inventory-first information architecture, location-aware navigation, and modular content blocks the team uses to publish equipment, promos, and service updates daily.
Where it landed.
A faster, search-friendly WordPress site that surfaces inventory and locations immediately, with an editor experience the in-house team owns.
Insidethebuild.
A few selected screens from the live product.
WorkingwithDoodleWebfeltlikeaddingseniorpeopletoourteam,nothandingabrieftoavendor.Theyaskedthequestionswehadbeenavoidingandshippedexactlywhattheypromised.
Numbersweareproud of.
Specific, measurable, and pulled from production analytics (not assumptions).