''' We close 60% of qualified web design leads before they even see a design. That is not a sales tactic. It is the result of a specific, rigorous process that begins with a paid discovery document.
This process is not for everyone. It requires a mutual investment of time and resources upfront. But for businesses in Seattle, Bellevue, and across the Puget Sound who are serious about results, it is the foundation of a successful project.
What Is a Discovery Document?
A discovery document is the master plan for your website. It is a detailed report we build after a deep dive into your business. It translates your business goals into technical specifications, user pathways, and clear success metrics.
This document defines the project scope, timeline, and total cost with precision. It is the blueprint we follow to ensure the finished website does what you need it to do, from generating leads to processing sales.
Why Not Just Give a Quick Quote?
Many agencies offer a free, fast quote after a 30-minute call. We do not. A premature quote is a guess. Guessing leads to scope creep, surprise costs, and friction for everyone.
You would not hire a contractor to build an office in South Lake Union based on a sketch on a napkin. You would expect them to review architectural plans, engineering reports, and permitting. Building a critical piece of business infrastructure like a website requires the same diligence.
Our discovery process removes the guesswork. It de-risks the project for you and for us. It ensures that the budget we agree on is the budget the project requires.
Our Discovery Process
Our process has four clear steps. It is a collaborative effort designed to achieve total alignment.
- The Intro Call: A 20-minute conversation to ensure we are a potential fit. We learn about your basic needs, and you learn about our process. The goal is a simple "yes" or "no" on whether to proceed.
- The Workshop: This is a 2-4 hour paid session with your key stakeholders. It can be at your office in Pioneer Square or our studio. We ask hard questions and facilitate conversations to get to the core of your business goals, user needs, and technical constraints. We leave with a deep understanding of your operations.
- The Document: We synthesize our findings into the discovery document. This includes user personas for your target customers, a complete sitemap, technical requirements (like integrating with a point-of-sale system for a Ballard boutique), and a recommended technology stack.
- The Plan: The discovery document becomes the proposal. It contains a fixed-bid quote and a detailed project timeline. By the time you see the number, you understand exactly what it represents and the value it delivers.
The goal of discovery is to remove surprise. By the time we sign a contract, our client knows exactly what they are getting, how much it will cost, and when it will be delivered. We know their business goals and are confident we can meet them.
The Result: A Predictable, Successful Project
The 60% close rate is not the goal of this process; it is a symptom of it. By investing in discovery, clients demonstrate they are serious partners. Through the process, we prove our expertise and build trust.
Clients who move forward are confident in their investment. The project that follows runs smoothly because all the hard questions have already been asked and answered. We are not just building a website; we are executing a well-defined plan to achieve a business objective.
The clients who opt out of discovery are not "lost leads." They are simply not a good fit for the way we work, and we have saved everyone time and future frustration. We are partners for businesses who see their website as a vital asset, not an expense.
If your business is ready to build a website that delivers measurable results, our discovery process is the first step.
Start with our /free-website-audit-report to see where you stand today. '''
Seattle, WA
A full-service digital agency working in WordPress, Drupal, Shopify, Webflow, React, and React Native. We partner with universities, governments, and growing brands to ship sites and products that hold up after launch.
