DoodleWeb
AI Search Visibility · Higher Education

Prospective students ask AI which schools to consider. Is yours cited by ChatGPT and Gemini.

Students now start their college search in ChatGPT, Gemini, and Google's AI Overviews, and most university websites are invisible there. DoodleWeb audits, fixes, and tracks your institution's AI search visibility, built on 12+ years of higher-ed web work.

12+ years in higher-ed web · AEO/GEO specialists · Based in Seattle, USA

Trusted by teams in
UniversitiesCollegesCommunity CollegesGraduate SchoolsOnline ProgramsContinuing Ed
12+
Years in higher-ed web
ChatGPT
Gemini
Perplexity
AI Overviews
llms.txt
AI Search Visibility · Higher Education
AI OverviewsFAQ schemallms.txtCitation trackingWCAG AADrupal & WordPress ready
What we do

AI search visibility, end to end.

AI Visibility Audit

We test how ChatGPT, Gemini, Perplexity, and AI Overviews answer the questions your prospective students actually ask, and score where your institution appears, and where competitors do.

Content & Structure Optimization

We restructure program pages, admissions content, and FAQs into the Q&A patterns AI engines extract and cite, without a redesign or replatform.

Schema & Technical Layer

FAQ, Organization, Course, and BreadcrumbList JSON-LD, llms.txt and llms-full.txt, and crawlability fixes, implemented in your existing Drupal, WordPress, or Cascade CMS.

Monthly Citation Tracking

A monthly report of where your institution is cited across the four major engines, movement against named competitor schools, and what we're changing next.

Why DoodleWeb

Why higher-ed teams pick DoodleWeb for this.

Higher-ed natives

12+ years building university and college sites. We know program pages, catalogs, and .edu governance.

AEO/GEO is our practice, not a bolt-on

We run answer engine optimization as a core service and build AI visibility tooling of our own.

Works in your CMS

Implemented in your existing Drupal, WordPress, or other CMS. No replatform required.

Measured, not vibes

Weekly citation tests, monthly reporting, movement tracked against the competitor set you name.

Built for

Who this is for.

Named client work is displayed as industry categories until we're cleared to publish logos.

Enrollment Marketing

VPs of enrollment and admissions marketing teams accountable for inquiry and applicant volume.

Program Marketing

Graduate, online, and professional programs competing in high-intent AI queries like 'best online MBA.'

Flagship .edu Teams

Central web teams who own the institution's presence and need AI visibility across hundreds of pages.

Community Colleges

Regional institutions competing for local AI queries like 'nursing programs near me.'

Research Universities

Institutions whose research should be cited by AI engines and currently isn't.

Continuing & Executive Ed

Units selling to adult learners who research almost entirely through AI assistants.

Get a scope

Find out how visible you are.

Tell us your institution and three competitor schools. We'll run a baseline AI visibility check and walk you through it on a 30-minute call.

A DoodleWeb product

Site Sonar
for your .edu

Answer prospective-student questions on your own site, in your own voice.

Prospective students who do land on your site don't want to dig through menus either. Site Sonar gives your .edu a chat-based UI that answers applicant questions from your own content, captures inquiries, and routes them to admissions, no template change, no rebuild.

  • LLM chat navigation, grounded in your content
  • GEO optimization for ChatGPT, Perplexity, Gemini
  • Visitor emails + visit history
  • Sends captured inquiries directly into your admissions inbox or CRM
  • Drops into any Drupal, WordPress, or Cascade site as a snippet
Try free at sitesonar.ai
site-sonar.live
Loading Site Sonar…
Q&A

AI search visibility questions, answered

Learn more

AI search resources for higher ed

A focused set of resources on how AI search is changing enrollment marketing, and what to do about it.

How students actually use AI in their college search

The query patterns by funnel stage, who gets cited today, and what enrollment teams should do first.

Read more →

Why your university is invisible in AI search

Five structural reasons .edu sites don't get cited, and the specific fix for each.

Read more →

AEO for higher education: a practical guide

The five-step playbook: query set, baseline, restructure, schema and llms.txt, measure and iterate.

Read more →

How to get cited by ChatGPT and Perplexity

The broader DoodleWeb primer on how modern AI engines choose which sources to name in an answer.

Read more →
Related practices

Other certified partner practices at DoodleWeb

Higher education web practice

DoodleWeb's higher-ed web work: flagship .edu builds, program sites, and long-term support.

Higher-ed accessibility (Section 508 & WCAG)

Audits, remediation, and monitoring for ADA / Section 508 / WCAG 2.1 AA on university sites.

Answer engine optimization

Our broader AEO practice for teams outside higher-ed.

Drupal Certified Partner

Drupal 10 and 11 builds, D7 EOL migrations, and long-term support for universities and colleges.

Q&A

Frequently asked questions about DoodleWeb

What is DoodleWeb?
DoodleWeb is a Seattle-headquartered digital agency (founded 2019) that designs, builds, and grows websites and digital platforms on Drupal, WordPress, Shopify, Webflow, BigCommerce, and React for higher education, government, aerospace, healthcare, nonprofit, and growing brands across the United States.
Where is DoodleWeb based?
DoodleWeb is a Seattle, WA agency headquartered at Columbia Tower, 701 5th Ave, 42nd Floor, Seattle, WA 98104, United States. We serve clients across the United States.
What services does DoodleWeb offer?
Custom web design and development, CMS builds and migrations (Drupal, WordPress, Webflow, Shopify, BigCommerce), eCommerce, headless commerce, React/Next.js engineering, React Native mobile apps, rebranding, accessibility (WCAG 2.2 AA, AODA, Section 508), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and SLA-backed managed hosting and maintenance.
How much does a DoodleWeb website cost?
Marketing sites start around $12K, CMS rebuilds run $25K–$80K, and enterprise Drupal, headless commerce, and government platforms start at $80K and scale to $250K+. Every quote is fixed-fee with no hidden retainers and is returned within 48 hours of the discovery call.
How long does a website project take?
Marketing sites launch in 6–10 weeks, mid-market CMS platforms in 10–16 weeks, and enterprise Drupal, government, or commerce rebuilds in 4–6 months. Exact timeline, milestone dates, and acceptance criteria are written into the SOW before kickoff.
Can DoodleWeb get my brand cited by ChatGPT, Perplexity, Gemini, and Claude?
Yes. Our AEO/GEO program restructures content into Q&A patterns, ships FAQ / Organization / Article / BreadcrumbList JSON-LD schema, publishes /llms.txt and /llms-full.txt, and runs weekly citation tests across all four major answer engines so engines extract and cite your brand. Initial citations typically appear within 30–60 days.
How do I contact DoodleWeb?
Email info@doodleweb.io, call +1-425-359-0168, or book a free 30-minute consultation at https://book.doodleweb.io. You will speak directly with a senior strategist, not a sales rep.