Amplify AI
A bold Webflow build for an AI SaaS startup. Outcome-led positioning, custom illustration, and a demo flow that books meetings without a sales call.
At a glanceAmplify AI, a B2B SaaS startup, replaced a slow custom WordPress site with a Webflow rebuild from DoodleWeb. Outcome: 4× demo bookings in the first 60 days post-launch, demo-to-customer rate up 60%, and a marketing team that ships pages independently without engineering involvement. Shipped in 10 weeks.
Where they started.
Amplify AI helps B2B sales teams book more meetings through AI-powered outreach and relationship intelligence. They had a refreshed brand and big ambitions, but a website that was not keeping pace. Their existing site lacked the visual authority, conversion focus, and content structure needed to support enterprise-level sales conversations.
What we built.
DoodleWeb translated Amplify AI's refreshed brand into a modern, conversion-focused Webflow site. Every visual element was mapped from the new brand identity. We restructured content flow to lead with product value, built on a scalable component-based architecture, engineered CTAs and trust signals around demo bookings, and configured the CMS so marketing owns the platform from day one.
Where it landed.
4x demo bookings in the first 60 days. Brand identity fully expressed through a cohesive digital platform. Faster time-to-value for enterprise prospects. Marketing team owns and operates the site independently.
Theworkbehindthe launch.
Each engagement covers strategy, design, build, and post-launch care — orchestrated by a single senior team.
Barrierswehadto overcome.
A concise look at the constraints that shaped every decision in the build.
Brand-to-web gap
Amplify AI had a refreshed identity but a website that didn't carry the same visual authority — undercutting credibility in enterprise sales conversations.
Weak conversion architecture
The old site led with feature lists instead of product value, so qualified visitors bounced before ever reaching a demo CTA.
Crowded AI tools market
Standing out among AI sales tools required sharper positioning and trust signals tuned for enterprise buyers — not generic SaaS copy.
Marketing locked out of the site
The previous stack required developer involvement for every page update, slowing campaign launches and product messaging changes.
Whatwebuilt.
The pieces that shaped the final build — each tied back to a real business outcome.
Complete brand-to-web transformation
Typography, color system, spacing, and illustration were mapped directly from the new brand identity — creating a cohesive, premium digital presence that matches the ambition of the product.
Strategic UX & messaging architecture
Content was restructured to lead with product value. Visitors understand what Amplify AI does, who it's for, and why it's different within seconds of landing.
Custom Webflow build
A scalable, component-based Webflow architecture with reusable sections, CMS collections, and clean interactions — flexible building blocks the marketing team can iterate on as the product evolves.
Conversion-driven design
CTAs, trust signals, social proof, and product storytelling engineered around one goal: getting enterprise buyers to book a demo. Every section has clear conversion intent.
Marketing-ready CMS
Webflow's CMS configured so the team can ship case studies, blog posts, product updates, and campaign landing pages without filing dev tickets.
Whatchanged.
What changed for the team and their audience after launch — measured in real behavior, not vanity metrics.
- 4x demo bookings in the first 60 days post-launch
- Brand identity fully expressed through a cohesive digital platform
- Faster time-to-value for enterprise prospects landing on the site
- Clear demo booking pathways driving pipeline conversion
- Marketing team owns and operates the site independently
- Scalable Webflow foundation ready for future campaigns
Insidethebuild.
A few selected screens from the live product.
Wewentfromexplainingwhatwedotohavingprospectsshowuptodemosalreadyconvinced.
Numbersweareproud of.
Specific, measurable, and pulled from production analytics (not assumptions).